Targeting Frugal Customers With Online Deal Bargains
Two big retail chains are finding innovative ways to attract customers who are looking for a online deal. Publix is embracing the use of online printable coupons from just about any site out there. You can print coupons from couponmom.com, coupons.com, and even company websites and social networking sites, and Publix will honor them all. These can really add up to take a big bite out of your weekly grocery bill.
Target is taking a different approach by going after frugal-minded customers with mobile coupons via text message. Anyone with a web-enabled phone is able to receive these text messages that include coupon and sales announcements. To use the coupon on your phone, you simply hand the phone to the cashier and they will scan the bar-code from your screen. These deals include everything from food, to clothing and household goods, and even food court meals.